Vector graphics are created using points, lines, and shapes, and a mathematical equation tells the computer to draw the final image. They’re technically 2D, but layering different elements and using textures can give an image a 3D appearance.
The biggest benefit of vector graphics is that you can resize them without losing quality. Let’s say you want to use the same image on your business card (small) and a marketing poster (large). The vector graphic you choose can scale up or down and still look as clear and crisp as the original. The technical term for this is “resolution-independent.”
Another important benefit of vector graphics is they don’t take up a lot of space when stored on your computer. Because they’re made up of points instead of pixels, and since the computer draws the image only when you open the graphic, the file size remains small. Also, no matter how many times you edit and save a file, you’ll never lose quality.
Vector graphics add personality to your business and they visually communicate important information.
Vector graphics go far beyond basic drawings made of a few shapes and colors. Scalable vector graphics allow businesses to take visuals in new and interesting directions. They express a brand’s style, purpose, and viewpoint.
Because vector graphics are so easy to work with and store, they’re the top choice for brand collateral both online and in print. Most often, businesses use vector graphics for advertising and marketing, as well as brand collateral. Vector graphics can also enhance mobile apps, websites, infographics, and digital presentations. There are many uses for vector graphics.
