Many misunderstand how branding works. Specifically, they're not aware of how website branding influences conversions. A distinctive logo that's visible but not overwhelming and placed in a traditional spot. A brief headline and subhead that convey the brand goals. A sleek product photo.
Give thought before you embark on a web design project, decide what story to tell. It has to be based on your brand values, and target audience.
Website design trends change relatively often. If it’s been a few years since you’ve updated your site, it’s likely now outdated.
The more outdated it looks, the more unprofessional your brand will appear to be. You should update your site regularly to adhere to the latest in website design principles.
